Freelance foundations
Work began across websites, paid search and SEO. SEO became the discipline where the deepest expertise accumulated.
About Rotgar
SEO since 2008. Focused on medical search.
Rotgar helps clinics improve visibility across Google Search + Maps, Google AI Overviews, ChatGPT and Gemini. We measure each system separately because each produces different evidence.
Founder-reviewed strategy
Agency delivery with one strategic direction
Evgeniy Yudin reviews and approves strategy across every project. The agency team handles delivery.
Rotgar follows a simple principle: go deep in a small number of disciplines and industries instead of spreading expertise thinly.
- SEO
- Since 2008
- Rotgar
- Founded 2011
- Base
- Spain
- Reach
- Worldwide
How the focus narrowed
From broad digital work to specialist search
Each step reduced the number of services or industries and increased the depth of the work.
SEO became the core
Rotgar narrowed its scope from broad digital delivery to search strategy and implementation.
Healthcare became a specialty
Pill in Trip and referral-led medical client work built a concentrated base in medical search.
AI search became measurable
Google AI Overviews, ChatGPT and Gemini became separate systems with their own tests and metrics.
Three visibility systems
Three doors. Three measurement models.
We do not combine every search and AI result into one visibility score.
Google Search + Maps
Search queries. Rankings, impressions, clicks, CTR and local visibility across organic results and Maps.
Google AI Overviews
Search queries. Clinic presence, brand mentions, citations, sentiment and the sources Google uses.
ChatGPT + Gemini Visibility
Prompts, not search queries. Mentions, recommendations, sentiment, sources and answer repeatability.
Analytical coverage
More coverage. Human judgment.
Purpose-built automation lets us compare more queries, pages, markets and AI answers than a manual review can cover consistently.
Every finding is checked by the team before it becomes a recommendation. Evgeniy remains accountable for strategy and priorities.
What changes in practice
Deeper Search Console analysis across queries, pages, devices, markets and time
More frequent checks, including daily monitoring where the project needs it
Repeatable tests across Google AI Overviews, ChatGPT and Gemini
Human review before findings become recommendations
Worldwide work
Based in Spain. Distributed across markets.
Rotgar works with clinics and medical organizations worldwide. Each market is evaluated in the language patients use.
Language and market context shape the queries, prompts, competitors and interpretation.
Public evidence
Check the work behind the claims
Short routes to client results, public reviews, commentary and research.
Free audit
Start with a free medical visibility audit
The simplest free audit starts with one clinic or selected location, one priority market and one patient language.
Best fit Clinics, hospitals and medical groups in:
- Dental
- Aesthetic medicine
- Physiotherapy
- Fertility & IVF
- Dermatology
- Hair transplant
- Plastic surgery
- Mental health
- Multi-specialty groups
- Your current visibility and named competitors
- The sources AI answers rely on
- A prioritized list of improvements to implement
Need to include several clinics, locations, countries, markets or patient languages? Book a 20-minute call We’ll agree the scope and tailor the audit at no cost.